Nike Golf: Stay Protected

environmental / collateral / graphic

Nike Golf creates elite and innovative golf clubs, golf balls, and apparel as well as supporting top PGA players to achieve peak performances. Working with Senior Designer Youngran Ryu as part of the Nike Golf Global Brand Design team, Youngran and I developed the visual direction and language for the golf apparel and footwear product lines. Projects vary from in-store retail applications to product launch events. For the 2013 Fall/Holiday season we created retail graphic package for the launch of the Nike HyperAdapt Storm-Fit Jacket. The seasonal theme was “Stay Protected” to highlight the unique technical innovations of the rain jacket. In addition for the other global regions we created the “Stay Warm” and “Stay Cool” apparel themes.